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Should we be truly customer-centric?
  1. Josh Loeb

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‘I promise and solemnly declare that I will pursue the work of my profession with integrity and accept my responsibilities to the public, my clients, the profession and the Royal College of Veterinary Surgeons, and that, above all, my constant endeavour will be to ensure the health and welfare of animals committed to my care.’

That’s the oath sworn by vets on admission into the profession.

It makes clear that, while vets have responsibilities towards clients, colleagues and the general public, their primary concern is with ensuring the health and welfare of the animals under their care.

What if there’s a clash between an animal owner’s wants and his or her animal’s needs?

‘Treat the animal in front of you’, as the saying goes. Sounds simple. But what …

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