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Is the end of eating meat in sight?
  1. Adele Waters

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Earlier this month the US brand strategist Arwa Mahdawi declared ‘meat is dead’.

Writing in The Guardian, she predicted that by 2050, in the same way that we are now horrified that people used to smoke in offices, there is a good chance that it will be socially unacceptable to eat meat.

Consumer attitudes about meat are changing

While you may disagree, what is absolutely clear is that consumer attitudes about meat are changing.

UK consumers are increasingly interested in eating ‘meatless meat’ for health, environmental and animal welfare reasons.

A study in this week’s BMJ, for example, reinforces the health imperative. It finds that increasing red meat intake, particularly processed red meat, is associated with a heightened risk of earlier death. …

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