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‘Less and better’ is the key to sustainability

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By Josh Loeb

Vets should be encouraging people to eat less meat, cheese and other animal-derived products, the BVA has suggested.

In its new position on sustainable animal agriculture, the association advocates what it calls a ‘less and better’ approach.

This desired outlook, which would entail greater consumption of plant-based foods by some individuals as alternatives to animal protein, is described in one of 13 recommendations for vets.

‘Within the context of One Health, the veterinary profession should promote the benefits of sustainable consumption and the concept of “less and better”, which sees some citizens reduce consumption of animal-derived products, while maintaining proportional spend on high animal health and welfare products,’ the BVA states.

It adds: ‘It is important to recognise that fewer healthier and happier animals with better productivity have …

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