Article Text

Download PDFPDF
Taking action on brachycephalic breeds in advertising

Statistics from Altmetric.com

Marks & Spencer, Lidl, HSBC and MSD Animal Health have pledged that they will avoid using brachycephalic breeds in advertising and will advertise responsibly in future campaigns.

They were contacted as part of the BVA’s #BreedtoBreathe campaign, which was launched earlier this year and aims to raise awareness of the health …

View Full Text

Request Permissions

If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.