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Trends for ‘pet parents’ and ‘happy cows’ are driving investment in animal health
  1. Adele Waters

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Not so long ago the animal health sector held little excitement for investors.

Even just a few years back, they were yet to be convinced that the business opportunities it afforded were scalable and capable of providing sufficiently strong returns.

But things have changed dramatically. Indeed, the temperature at last week’s Animal Health Investment Europe conference indicated this market has heated up.

‘People now understand animal health is an interesting business and it’s worth investing,’ said Boehringer Ingelheim’s global head of business development, Randolph Siedler.

Several factors – both societal and technical – have converged to create an attractive opportunity.

For a start, investors observe that our relationships with animals are changing. More people place a greater emphasis on their relationship with their …

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