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Irresponsible breeding
The Kennel Club’s revised advert guidelines
  1. Katy Evans
  1. The Kennel Club, Clarges Street, Piccadilly, London W1J 8AB
  1. e-mail: katy.evans{at}

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WE read with interest the letter from Mark Evans ‘Continuing the campaign on brachycephalic dogs’ (VR, 27 January 2018, vol 182, p 114), in which he mentions discussions between the Kennel Club and Channel 4 about brachycephalic breeds appearing on the Crufts programme.

Last year brachycephalic dog health was covered extensively on the programme, reaching around four million people. We aim to do the same this year, in order to highlight these issues to dog lovers across the country. However, final editorial decisions lie …

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