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Brachycephalic dogs
Charity support for brachycephalic dog advertising ban

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ANIMAL charities say advertising bans and ‘healthy pets-only’ campaigns are now necessary to improve canine health and welfare for fashionable brachycephalic breeds like bulldogs, French bulldogs and pugs.

The three breeds must be protected, they say, by introducing guidelines or cutting back entirely on overt promotion in all forms of advertising.

The move follows a decision taken by this journal and its sister titles to no longer accept adverts that use images of bulldogs, French bulldogs and pugs to promote non-breed specific products.

Caroline Reay, clinical lead at Blue Cross, said: ‘Promotion of these breeds …

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