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Companion animals
The value of pets

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‘THE pet care market is extremely resilient and it has grown by almost £1 billion in the last five years. It is estimated to be worth £6 billion today, and that's despite the economic downturn,’ said Peter Pritchard, commercial director of Pets at Home, speaking at the launch of the company's first ‘Pet Report’ on October 9.

Using data obtained from its ‘Very Important Pets’ loyalty scheme, which has 2.5 million pet owners and 7 million pets registered, by running surveys of more than 5000 pet owners over the past three years, and from a range of other sources, the company has compiled a report looking at five key areas of pet ownership and the pet industry (why we are a nation of pet lovers; why our pets are special to us; why our pets are good for us; pets and technology; and why the pet economy is thriving). It describes the report as providing ‘a …

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