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Pet owners ‘trading down’ to cheaper brands

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OWNERS shopping for their pets are ‘trading down’, swapping to cheaper but acceptable alternatives to premium brands, according to a recent report from IRI, a market insights firm.xs

The report, which was released last month, examines the pet care market across Europe in 2013. Overall, it says, the pet care market remained buoyant last year despite challenging economic conditions. It estimates …

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