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Owners of brachycephalic dogs pay more attention to looks than health

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APPEARANCE is the top reason why owners purchase brachycephalic dogs, according to research carried out by the Royal Veterinary College (RVC) and Plymouth University.

The perceived health of a breed was of less concern to owners who bought a brachycephalic dog such as a French bulldog or pug compared with owners who bought breeds such as labrador retrievers or cocker spaniels.

The research featured in the journal Animal Welfare from a team led by Rowena Packer, a research fellow at the RVC. ‘With their small size and baby-like features, some people cannot resist the looks of a brachycephalic dog,’ said Dr Packer. ‘With growing evidence that these breeds are faced with a range of …

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