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BSAVA Congress
Vets and the media: improving practice PR

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‘PROACTIVE public relations’ – a booklet that has been developed by BSAVA for its members – was launched during this year's congress. The guide offers ‘simple tools, techniques and templates to help practices be proactive with their public relations’.

The launch of the booklet coincided with a session at the congress entitled ‘Proactive public relations to balance the media bias’, presented by …

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