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Veterinary medicines
Animal medicines: consumers ‘more confused than ever’, says NOAH

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CONSUMERS are more confused than ever about animal medicines and how they are used to protect the health and welfare of animals on farms.

This is the conclusion drawn by the National Office of Animal Health (NOAH) on the basis of research conducted on its behalf by the consumer research company IGD. The research, which was discussed at a recent press conference in London, followed up similar research carried out in 2012 and aimed to track changes in the public's attitudes to animal medicines and vaccinations.

The findings suggested that consumer …

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