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The groups’ analysis of the five forces, although varying in detail, was remarkably consistent in its assessment of how much each force would exert itself on companion animal practice. After analysing the forces, each break-out group was asked to consider one aspect of the veterinary market and decide how that aspect might change over the next 10 years. The topics considered were fragmentation of the pet healthcare market; veterinary share of the pet care market; ability of the client to pay; and what practice is going to look like in 10 years’ time.
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