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THE causes of pruritus in dogs are often complex and hard to diagnose. The pathophysiology and management of the condition was the subject of a press briefing held near Paris on January 28 and 29. Called ‘Break through the itch cycle’, the event was organised by Zoetis to mark the launch of its product Apoquel and was attended by press representatives from across Europe. The new product contains oclacitinib maleate and is licensed for the treatment of pruritus associated with allergic dermatitis and the clinical manifestations of atopic dermatitis in dogs.
Pruritus was only a clinical sign, which was developed by dogs with skin disease, explained Karima Yadi, director of marketing integrated solutions at Zoetis Europe/Africa/Middle East. It could be attributed to allergies or infections, but, in many cases, there could be a number of causes. It was, she said, a debilitating condition, for both pets and owners; in addition to the obvious signs seen in the animal affected, it could make the owners anxious, feel shame, and lose trust in their vet if …
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