Anna Prest works in veterinary marketing as a brand manager for Lintbells; she won the Young Marketeer Award at last year's Veterinary Marketing Association annual awards. She has worked in the animal health industry for seven years.
Statistics from Altmetric.com
How did you get into the veterinary industry?
I moved to Somerset in 2007 with my husband for his work. I have always loved animals, so joining Royal Canin and James Wellbeloved as a sales administrator held an appeal to me. I felt it was a great company to work for so when the role of marketing assistant came up, I went for it, finally being promoted to marketing executive for the veterinary arm of Royal Canin, before having to move again due to my husband's work. During my time there I ran the successful Pet Health Counsellor courses for vet nurses, alongside organising numerous events and supporting product campaigns.
Early in 2012 we moved to Bedfordshire and I had to leave Royal Canin, but luckily I came across Lintbells. It was a small but fast-growing company that has expanded considerably in the past couple of years. I was taken on as marketing communications executive reporting to director John Howie; however, I have now been promoted to brand manager and the team of two has grown to four, with two new assistants who started recently.
My role includes managing the marketing for the company, including packaging, product campaigns, advertising, nurse training and event organisation.
What do you like about your job?
Being able to create and develop projects and then see the final results in practices, veterinary journals and at exhibitions. It's also important to me that I am marketing products that I believe in, and in an industry that I have grown to love.
What was the best piece of advice you have been given?
‘Keep fighting for what you want.’ My husband told me this when we first met and I haven't stopped since. When I left university with a BA in interior architecture and design, I never imagined I'd work in marketing, but as soon as I started I knew it was for me.
Tell us about the Young Marketeer Award.
My director and co-founder of Lintbells, John Howie, put me forward for the VMA's Young Marketeer of the Year 2012 award after just seven months with the company. I was extremely surprised to win. I know there were a number of entrants from larger companies, so the competition was strong. I was awarded a £2000 bursary towards further training within marketing
How have your used your bursary?
I have put the bursary towards an intensive three-day residential course ‘Foundations of Marketing Strategy in Practice’. My aim is to bring a more strategic proposition to the company in the future. I am hoping that it will help me create more logical and indepth strategies for the company and enable me to monitor campaigns more effectively as we grow. I would also like to develop the marketing support we provide for veterinary practices.
How has the award benefitted you as a person?
Winning the Young Marketeer Award, I felt my hard work had been worthwhile and I was proud to put the company on the map. The award has boosted my confidence in my work, and I'm sure that the course I've booked with the bursary will mean that I will learn even more. It will also give me a chance to speak to other like-minded marketeers and will help me to build on the company's success.
Tell us something not many people know about you.
I am a qualified ballet teacher and trained as a professional ballet dancer.
What would you say to anyone considering a nomination?
I would say to put someone forward who really has a passion for what they are doing. They don't have to have a qualification or many years' experience; it is more about being able to see where that person can go in their career and what they have achieved so far. To be a successful marketeer you need to work for a company or in an industry you are passionate about and be ready to juggle numerous projects all at once – it's not all glamorous!
The VMA Young Marketeer of the Year Award is open to those involved in veterinary marketing who are under 35 years old. For more information on how to make a nomination, visit www.vma.org, or contact VMA secretary Colin George, telephone 0844 561 6157 or 07845 141 171, or e-mail: firstname.lastname@example.org.
If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.