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CLEARER food labelling and increased veterinary involvement are seen as key to meeting consumer demand for improved food chain transparency, and the veterinary profession has just as important a role to play in promoting high farm animal welfare to the consumer as it does in helping to drive improvements on farm.
This was one of the main messages from a Boehringer Ingelheim Expert Forum on Farm Animal Well-Being, which was held in Bilbao, Spain, on June 7. Nearly 100 vets attending the forum were advised that clearer food labelling and greater involvement by vets in the farm auditing and advisory process would help meet growing consumer demands for transparency in the food chain.
‘Vets have a real opportunity to affect the wellbeing of farm animals,’ said Laurent Goby, of Boehringer Ingelheim. ‘By promoting health and wellbeing on farm, and providing the consumer with clear information on animal wellbeing, this will help drive sales of high welfare products.’
Sean Wensley, senior veterinary surgeon at the PDSA, who was one of the speakers at the meeting, said that vets could step forward and lead the way in educating consumers on the welfare of farmed animals, while promoting higher welfare assurance schemes. Such an …
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