Persuading someone to change their behaviour, whether for their own benefit or for that of their pet, is not an easy task. A session at this year's BVA Congress considered strategies to encourage people to ‘change the norm’. Kathryn Clark reports
Statistics from Altmetric.com
If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.