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Veterinary marketing
Marketeers ‘raise the bar’ at industry awards ceremony

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ADVERTISING could be considered a fair barometer of the prevailing economic climate, said Mike Walker, the chairman of the judging panel for the annual Veterinary Marketing Association (VMA) awards. As such, he said, he had approached the judging process for the awards for campaigns during 2012 wondering if the campaigns were likely to match the ‘pizazz’ of 2011.

In reality, the overall standard of entry had been slightly higher than last …

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