Declan O'Rourke is a veterinary consultant and a member of the BVA Board. He holds an MBA and is a fellow of the RCVS; he will be retiring from the BVA Board in December.
- British Veterinary Association
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What made you apply to join the BVA Board?
I had spent over 20 years in industry and felt that the experience I gained there would translate well to the BVA Board.
How did you get to where you are today?
Although from a city background in an agricultural country I opted to go to Dublin Vet School despite everyone telling me that medicine was the degree to pick. Following a couple of years in practice, in England and Canada, I moved to the Milk Marketing Board. Then I took the bold step of moving to industry – a move to this day I never regret. For the next 20 years I worked in a variety of roles – technical, marketing, product development and manufacturing. In some of these jobs I was miles away from my veterinary roots – building, scale up of manufacturing and then site manager for two new vaccine production facilities – but the experience I gained was second to none. In 2006 I left industry and set up my own consultancy.
What does the Board do?
In essence, our role is to ensure that the Association remains solvent, as well as protecting the reputation of the BVA. We review the objectives and strategies and approve the allocation of resources. Following on from this we monitor performance to ensure that objectives are met.
As non-executive directors we are not involved in the day-to-day running of the Association. However, this can be a benefit as we can often see solutions that may escape those who are closely involved.
What do you bring to the Board?
In industry I gained experience in marketing, finance, strategy, public relations, project management and government affairs. While based in Brussels I was a member of the board of the Federation of Veterinarians of Europe for four years, so I had some background in the issues facing a veterinary organisation. Now that I am at the end of my term, I believe the key things I have brought to the Board are a fresh approach, taking an active part in driving strategy forward and always believing that you can make a difference.
The BVA Board is seeking new members. Information packs and nomination forms are available on the BVA's website, www.bva.co.uk/about_us/BVA_Board.aspx. The closing date for applications is 17.00 on October 15.
Why is the Board important?
The BVA is over 100 years old. Its original brief has changed and so in the modern veterinary world the Board members try to make the organisation fit for the 21st century.
The Board ensures that the BVA is managed effectively. Not only do we have to look at the present, but also towards future opportunities and threats. For example, in a lot of membership organisations the majority of income can come from one source (subscriptions). It is important to look at the development of other income streams so that if one income stream drops dramatically the other income streams will balance it out. In other words we don't keep all our eggs in one basket.
The Board focuses on the BVA's core strengths. A few years ago we reviewed our publishing activity and came to the conclusion that this was not a core activity/strength – we are a veterinary association not a publishing house. Therefore, we made the decision to outsource our publications – a decision that did not go down well with all of the membership at the time. However, a few years down the road the feedback I have received from members is that it was the right decision.
On the issue of communication with members and other stakeholders, information technology changes rapidly so we have to use the most appropriate media for communication that meets the needs of our members.
What advice would you give to someone wanting to join the Board?
If you have experience in business or senior management roles and are interested in the future of the BVA then put your name forward. Never been involved in BVA? Don't worry. To my mind, no previous involvement in BVA (Council, working groups, etc) is a plus. It allows you to stand back and consider the proposals that you are dealing with from a purely business perspective.
What's the best piece of advice you were ever given?
Early in my career in industry my boss told me that he was always happy to discuss issues with me. However, I had to come with a proposed solution otherwise the meeting would never take place. Always look for possible solutions before you consult others.
What was your proudest moment?
Picking one is difficult. From a veterinary point of view it has to be getting my FRCVS.
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