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Getting online to reach out to pet owners

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Have you joined the social media revolution? Are you an avid user of Facebook, Twitter, TripAdvisor or one of the many other websites where individual users dictate the agenda and drive the content?

IF the answer to those questions is ‘No’, ‘Not yet’, or ‘What's Facebook?’, think about the advice from Vets Now's Richard Dixon at last year's BVA Congress: ‘The veterinary profession as a whole, and individual practices, must be willing to invest time and money in building and maintaining a positive online profile utilising social media like our livelihoods depended on it. They do!’

The internet provides a whole host of opportunities and challenges for veterinary practices. On the one hand, it's a different and exciting way to reach out to existing and potential clients. On the …

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