Veterinarians tend to look upon themselves as professionals first, and as businessmen either second or not at all. This was the main conclusion of a study of 10 livestock practices mainly in the Lakelands area. The study attempts to show that by ignoring standard marketing and accounting procedures, they are wasting an opportunity to improve their financial efficiency and the quality of service they provide. Both these qualities will become more and more important in an increasingly competitive world, it says.
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